Walmart, P&G partner for family-friendly campaign

BENTONVILLE, Ark. Walmart announced that it has launched its Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family. As part of the project, Walmart partnered with Procter & Gamble to produce family-friendly TV programming, beginning with "Secrets of The Mountain," a TV movie which will debut on NBC on April 16.

"At Walmart, we are committed to delivering more quality family entertainment options to parents across the country. It's something we know our shoppers want, it's important to the growth of our business, and it's one more way we are delivering on our brand promise to help families save money and live better," said Stephen Quinn, chief marketing officer for Walmart.

Walmart reported that its Family Moments campaign will continue to focus on areas important to parents and more initiatives will be announced throughout the year.

"We are pleased to be working with Walmart on their Family Moments initiative to positively impact the number of choices families have for television entertainment," said Marc Pritchard, global marketing and brand building officer for P&G. "As a company of family brands, we know that context matters, and we're proud to advertise our brands in this broadly appealing content."