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January promotional activity reflects EDLP emphasis
Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.
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GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign
For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.
