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In-Store Media

  • J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops

    New York City -- Ron Johnson, CEO of J.C. Penney, unveiled his hotly anticipated vision for the chain’s future on Wednesday. The chain is looking to transform itself and the entire department store shopping experience with a three-pronged pricing structure, far less promotional clutter, and in-store shops (as many as 80 to 100) within its stores.

    Called the "fair and square" pricing strategy, the new model is designed to offer appealing initial prices that are not confused by multiple promotions, deep discounts and daily sales. 

  • CVS/pharmacy enhances 'Send to Card' digital options

    WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program now enables ExtraCare cardholders to send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy.

  • Study: Beauty marketing gone social, marketing forays suggest untapped promise

    PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

  • Retailers Rejoice! Top Technology Tools Can Re-Invigorate Sales Year-Round

    By Jill Puleri, [email protected]

    The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.

    Oh, and wide acceptance of technology gadgets and experiences may have helped a bit, too.

  • Apple a day won't keep reporters away

    Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

    Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.

  • Apple a day won't keep reporters away

    Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

    Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.

  • Ontario onslaught marks arrival of Target

    Smart move by Target to open its first wave of Canadian stores in Ontario, as the province accounts for roughly one third of the nation’s 36 million residents and is home to Target Canada headquarters and distribution facilities.

  • Walmart to offer free federal 1040 EZ tax filing in some 3,000 stores

    Bentonville, Ark. -- Walmart is expanding the services it offers at tax time to include free in-store federal Form 1040EZ filing.

    The chain has partnered with Jackson Hewitt and H&R Block to double its in-store tax kiosks and lower the cost for tax preparation services. Jackson Hewitt will offer free federal Form 1040EZ filing at its Walmart kiosks throughout the tax season, and H&R Block will offer a free federal Form 1040EZ until Feb. 29.

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