In-Store Media

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

Seattle -- Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.  

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.   

Hoffman Estates, Ill. -- Sears Holiding Company joined the growing list of retailers with extended shopping hours on Thanksgiving and Black Friday.   Sears and Kmart stores will open on Thanksgiving Day, with Sears opening at its earliest time ever: 6 p.m, two hours earlier than last year. Kmart will open its doors for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

While hunger relief organizations are quick to point out that one in six American’s suffer from “food insecurity,” the Center for Science in the Public Interest is deriding retailers’ for contributing to the nation’s obesity epidemic.

When it comes to science and learning, it’s ok to fool around, according to Barnes & Noble.  The nation’s largest retail bookseller and the provider of digital content and educational products is launching a one-of-kind Educational Toys and Games Science Center in select stores nationwide and online.