In-Store Media

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven.

The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

New York -- In a hugely attended address kicking off the National Retail Federation’s 2014 “Big Show” at Javits Center in New York City, shopping center developer Rick Caruso challenged attendees – most of them retailers from the technology side of their companies – to remember the “human” side of retail.

Minneapolis – Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.
 

Las Vegas -- Facial visualization and imaging technology company ModiFace is introducing a 3-D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters, as well as shopping at home.

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."