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In-Store Media

  • Doritos crashing the Super Bowl again

    Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

  • Toys “R” Us begins great big promotion

    A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

  • Target’s holiday plans include free online shipping, new apps and pop-up store

    Minneapolis -- Target Corp. on Wednesday fired the first retail salvo of the holiday season, announcing that, for the first time ever, it is offering free shipping on all online purchases—no matter the amount—from Oct. 22 through Dec. 20. The free shipping offer comes early in the holiday shopping timeline, reflecting retailers’ concerns about what is expected to be a highly promotional season.  

  • Macy’s to help clothe the needy

    Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

    The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.

  • LaGuardia Airport upgrades stores in Terminal B

    Queens, N.Y. -- Airport retail developer MarketPlace Development is opening new shops, restaurants and services as part of an overall plan to upgrade the Food & Shops program at Terminal B in LaGuardia Airport as planning continues on a new terminal.

  • Triad Retail Media names Berdusco CEO

    A decade after founding Triad Retail Media, Greg Murtagh is stepping down as CEO of the digital retail media company to pursue new opportunities.

    Stepping up to the CEO role is current president and COO Roger Berdusco who worked closely with Murtagh since the innovative agency was founded in 2004. Murtagh will remain on the company’s board of directors.

  • Store of the Week: The White Company, Norwich, United Kingdom

  • Swirl connecting brands and shoppers in-aisle

    With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
     

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