In-Store Media

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

The windows of Macy’s Herald Square flagship are a holiday delight. The six windows on the Broadway side of the store — with themes of Dream, Giving & Sharing, Joy, Beauty, Magic and Believe — tell the story of a young boy’s dream on Christmas Eve, where he travels to a magical crystal forest complete with fairies and sparkling, animated snow.

RadioShack has opened its newest Manhattan location as a popup concept store at Penn Station. The limited-time-only location is the third RadioShack popup store to open in Manhattan.
 
In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest popup opened five days after construction began.

Truly last minute shoppers will be able to visit the corner of happy and healthy this Christmas Eve and Christmas Day where Walgreens said most of its nearly 8,200 stores will be open.

The company, which features “at the corner of happy & healthy” as its advertising tag line, said most stores will be open until midnight on Christmas Eve and its roughly 1,600 24-hour stores would stay open around the clock. On Christmas Day, most of the company’s non-24-hour stores will be open from 9 a.m. until 5 p.m.

By Tricia Downing, VP, FRCH Design Worldwide

New York -- Duane Reade, a division of Walgreens, on Friday at midnight launched a holiday photo contest on Facebook. The “Show Us Your Party Legs”  promotion  is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products. It will run through Jan. 4.

Boca Raton, Fla. – Office Depot is expanding 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide.

Customers can experience 3-D printing demonstrations in stores in eight states or print on their own by purchasing the Cube or CubeX applications from www.officedepot.com. Participating states are California, Colorado, Florida, Georgia, Illinois, Nevada, Oregon and Texas.

It has been a rough start to the holiday season for the closeout retail sector. Building #19, a New England-based closeout chain that became something of a local institution, recently closed its doors after 50 years in business (though it plans to reopen a few locations as specialty rug stores). A few days later, national closeout powerhouse Big Lots reported disappointing financial results for the third quarter.

Office Depot plans to expand 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide as a result of positive customer feedback.