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Paul Frank to open omnichannel holiday pop-up store


Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.

Using Blippar's image-recognition app, shoppers can enter the in-store photo booth and be transported into an interactive experience, finding themselves in the back of a taxicab with Julius at the wheel. Smartphone users can also interact with Julius to view and purchase merchandise through an animated vending machine directly from their mobile devices. To use these two digital activations, fans can download the Blippar App.

The Paul Frank pop-up will be an immersive brand experience with weekly interactive do-it-yourself (DIY), beauty and holiday events. Shoppers can participate in activations including make-your-own tote bags, nail art, karaoke nights and coffee tastings. For those located outside of New York City, select items from the Paul Frank store are available for purchase online.

The shop will also feature an on-site PJ Donation Station benefiting Covenant House New York, When shoppers purchase one pair of pajamas to donate to Covenant House, they will receive a discount to purchase their own pair for 50% off. The donation period will begin the week of Thanksgiving and continue through the end of 2014. Paul Frank will also be providing a monetary donation and additional pajamas to Covenant House.
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