In-Store Media

By Stacy Adams, VP marketing, mBlox

Fort Worth, Texas – RadioShack is introducing a new brand positioning, including the motto, "It Can Be Done, When We Do It Together." The company said the new positioning highlights the brand's ability to collaborate with consumers to help them discover what is possible through technology.

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

New York — ProHealth has signed a lease for a 10,913-sq.-ft. location at an endcap of the 187,650-sq.-ft. Glen Oaks Shopping Center in the Glen Oaks section of Queens, according to The Feil Organization, the center’s owner and manager. The lease brings the open-air center to 99% leased.

The medical services provider is renovating the façade and expanding the existing space to increase its frontage on Union Turnpike. ProHealth expects to open in March.

Zappos Couture’s website has a new look thanks to new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

New York – Macy’s opened the exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City on Sunday, Jan. 19. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.