Advancing the Wounded Warrior cause

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

On Sunday, Nov. 2, a special Wounded Warrior Believe in Heroes-themed edition of the SmartSource Magazine featuring high value coupons from 30 national brands was distributed to 50 million Americans. The insert featured information about coupons from dozens of favorite household brands and direct consumers to wwpbelieve.org, where both English and Spanish versions of the coupons were available for printing. The site also provides the opportunity for consumers to pledge some of their savings from the coupons through direct donations to WWP.

In addition, thousands of supermarkets throughout the country are promoting Believe in Heroes through their circulars and custom in-store programs with special signage, point-of-purchase materials, and contribution tear pads at registers.

"We recognize the crucial role that partnership programs like Believe in Heroes play in our ability to raise awareness of the escalating needs of American servicemen and women after they return home from the call of duty," said Adam Silva, chief development officer for Wounded Warrior Project. "With the steadfast support of Acosta, News America Marketing, and all of the participating brands, retailers and consumers, we have been able to honor and empower an increasing number of veterans and their families, which exemplifies our dedication to a lifetime of commitment to those we serve."