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In-Store Media

  • Plug and Play launches Retail and Brand Meetup Oct. 22

    Sunnyvale, Calif. -- Plug and Play Tech Center is launching its first Retail and Brand Meetup on Wednesday, Oct.  22, starting at 5:30 pm PDT. The free event will feature a panel of marketing experts discussing the future of marketing and the importance of brands and retailers staying in touch with the customer at all touchpoint during a consumers path to purchase.    

  • Amazon to Open Physical Store

    By Mike Moriarty, A.T. Kearney

    Well, well, well. Amazon is opening a store.  Isn’t that nice!

    Now, does that make the company an enormous on-line retailer with “a store”, or does it make Amazon a small to mid-sized retailer with an enormous online presence?

    It almost doesn’t make any difference — and that in itself makes a difference. Welcome to planet Earth, Amazon!

  • 2014: The Year of Hyperlocal Mobile Advertising

    By Jeremy Geiger, Retailigence

    The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total a record-breaking two billion in 2014. Now billions of people around the world have the devices needed to make hyperlocal ads possible.

  • Sephora and Express among retailers using StepsAway’s in-mall mobile solution

    Los Angeles -- Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

  • Walmart expands role in health care with in-store one-stop insurance shopping

    Bentonville, Ark. – Walmart is expanding its role in health care. The retail giant is teaming up with DirectHealth.com, an online health insurance comparison site and agency, to set up counters in its stores where shoppers can speak with licensed agents about available health insurance options. Walmart’s expanding role in health care comes as drug store chains, including Walgreens and CVS, continue to beef up their own healthcare services.

  • AT&T introduces new store concept in Massachusetts

    Dallas - AT&T's new store design focused on the customer's mobile lifestyle is now open in Worcester, Massachusetts. The new store concept is the result of more than two years of research centered on the design goal of creating a more interactive and inviting store environment.

    Customers in Worcester will be among the first to experience the new store concept.

  • Michaels drives Halloween traffic with in-store event and sweepstakes

    Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

    Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.

  • Belk’s innovative approach to supporting local nonprofits

    Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

    The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

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