Eddie Bauer opening holiday pop-up with Twitter-activated vending machine

Seattle --Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.



During the first two weeks of the opening, the pop-up will feature a Twitter-activated vending machine that will dispense Eddie Bauer products, gift cards and discount promotions to customers who engage in social sharing while in store using @eddiebauer and #liveyouradventure. Customers will have access to a curated selection of products and gear from all four series: First Ascent, Sport Shop, Travex and Outdoor, as well as select Eddie Bauer footwear styles.



"Opening a new store in Manhattan is exciting for the brand," says Mike Egeck, CEO for Eddie Bauer. "New York City remains the center of the retail industry, and a thriving community of outdoor enthusiasts. We are proud to serve as the city's premier retailer for quality outdoor adventure products."