In-Store Media

New York -- HGTV will launch “Santa HQ,” an immersive experience that transforms the traditional visit with Santa Claus into an interactive journey, at 10 Macerich malls across the country, starting on Nov. 4, and lasting through Dec. 24.  

Livingston, N.J. -- The Fresh Market celebrated its official opening at The Village At Livingston with “cracking the parmesan,” a centuries-old art and company tradition. The store, which occupies 23,000 sq.ft  at the 93,000-sq.-ft. shopping center managed and developed by Eastman Companies, marks the upscale specialty grocer’s third location in New Jersey.  

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.

Philadelphia -- Off-price retailer Century 21 Department Store will open in Philadelphia on Oct. 28, 2014. Century 21 will serve as the anchor tenant of The Gallery, a shopping center undergoing a redevelopment.  

Santa Clara, Calif. -- Intel debuted “The Intel Experience” in-store shops in 50 Best Buy locations nationwide. The hands-on “experience zone” gives shoppers the opportunity to try, explore and play with the latest, cutting-edge technologies from 3-D printing to digital disc-jockey remixing.  

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”

What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.

Redwood City, Calif. -- Shopping app Shopkick reported on results of its end-to-end, iBeacon compatible technology, shopBeacon, with inaugural partner American Eagle Outfitters. The teen retailer installed shopBeacon technology at over 100 locations and has tested its impact on shopper behavior over the past months.