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  • Black Friday beats Thanksgiving on social media

    Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

    According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

    There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

  • Commentary: From Singles Day to Cyber Monday - Branded Retail Events in a New Era of Consumerism

    By Kosha Gada  

  • Lands’ End puts its stamp on holiday sales

    To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.

  • Salesforce: Holiday social posts peaked on Black Friday

    San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).  

  • Small Business Saturday shopping up 15%

    New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).    

  • Survey: Nordstrom, Amazon most engaged brands on Pinterest

    New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five:Urban Outfitters, American Eagle Outfitters and Zulily.

  • Guest Commentary: Twitter tips for holiday sales

    New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

  • Five Last-Minute Holiday Tips for Online Merchants

    By Christopher Birkholm    As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16%  over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.  
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