Social Media

Seattle – Amazon.com will start offering Black Friday deals on Friday, Nov. 21, and adding new deals as often as every 10 minutes for eight straight days. Amazon will introduce three Deals of the Day starting on Thanksgiving at midnight, as well as three more on Black Friday, in addition to thousands of limited-time Lightning Deals.   

Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

LYNDHURST, N.J. - Citizen Watch Company of America opened its first-ever global flagship, in Times Square, New York City.    The 1,300-sq.-ft. foot store is designed to appeal to amateur and serious watch enthusiasts alike, with interactive and hands-on displays and exclusive offerings, Multiple 360- degree cases allow for shopping from either side of the case and provide easy movement throughout the store.  

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

Austin, Texas - Deals2Buy, a U.S. product offers website, is launching a new site design that streamlines navigation. New features include responsive design, expiration countdown for deals, “hottest” and “newest” deal categories, improved navigation, and sharing of deals on social media.

SAN FRANCISCO — Gap Inc. is looking to make shopping as easy and convenient this holiday season– regardless of whether shoppers  prefer to shop online, in stores or on their  mobile device.  Plans include the launch of an online Wish List tool that allows shoppers to create a list of most-wanted items from across all five of the company’s brands: Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.