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Social Media

  • Guest Commentary: Twitter tips for holiday sales

    New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

  • Twitter in pilot to deliver discounts via Tweets; offers redeemable in stores

    New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first  On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.

  • Macy’s to parade Facebook ads on Thanksgiving

    When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

    The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

  • Survey: Nordstrom, Amazon most engaged brands on Pinterest

    New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which  collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily. 
     

  • Five Last-Minute Holiday Tips for Online Merchants

    By Christopher Birkholm    As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16%  over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.  

  • Macy’s launching online video ads on Facebook

    New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

  • Survey – Three in 4 Americans have made impulse purchase


    Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”

  • Velcro opening pop-up store

    Manchester, N.H. - Velcro Industries plans to open a retail pop-up store in the SoHo area of Manhattan. Styled as the "Holiday HackShop," the Velcro-branded pop-up store will be open Dec. 1 – 19.

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