Salesforce: Holiday social posts peaked on Black Friday

San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).



The Saturday after Thanksgiving saw a drop to about 606,000 holiday shopping social posts. Other notable trends include:



· Women represented a majority of holiday shopping posters each day, averaging around 60% of the total and peaking at 65% on Wednesday, Nov. 26.



· Key topics by day were CyberMonday with 50,000 posts on Nov. 26, Black Friday with 457,000 posts on Nov. 27, Black Friday brawls with 63,000 mentions on Nov. 28, and Cyber Monday with 61,000 mentions on Nov. 29.



· Kohl’s was most-mentioned brand every day except Nov. 29, when Apple was the most –mentioned brand in anticipation of Cyber Monday.



· #blackfriday was the top holiday shopping hashtag on all four days, including the Saturday after Black Friday.