Neiman Marcus to be shoppable on Pinterest

Neiman Marcus customers will soon be able to purchase their favorite finds via Buyable Pins on Pinterest.

The retailer announced that millions of pins on Pinterest later this month will become buyable, offering a simple and secure way for customers to buy their favorite finds. In just a few taps, on any iOS enabled device, a customer can buy the products he or she has Pinned or discovered. This service will be solely offered in the U.S. at this time.

“Neiman Marcus has always been a source of inspiration to our customers. We know that Pinterest is one of our customers’ favorite ways to engage with our brand. Giving her the ability to purchase a product, as she discovers and is inspired by it, only enhances her shopping experience,” says Wanda Gierhart, CMO, Neiman Marcus Group.

The addition of Pinterest-enabled purchasing isn’t Neiman Marcus’s first foray into the world of technology.This announcement follows the addition of LIKEtoKNOW.it to the Neiman Marcus Instagram account, which facilitates commerce through social media and the Snap.Find.Shop. visual search feature on the Neiman Marcus Shopping App.

The retailer says each tech innovation introduction has been designed to enhance the customer’s shopping experience and provide them the ability to shop anytime, anywhere.