Social Media

Reebok is pushing the envelope once again with a bold new digital marketing campaign. 

At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. 

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.

San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

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London – If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.

Grapevine, Texas - GameStop will be hosting “Monster Mondays,” a trio of exclusive weekly videos from the perspective of each monster within the video game “Evolve,” creating a platform for fans to share and discuss offensive and defensive strategies. These videos began airing on Jan. 26, and will continue on Feb. 2 and Feb. 9 in anticipation of the game’s release Feb. 10.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

Framingham, Mass. – To celebrate the two-year anniversary of its SmartPay Check-Link mobile and card payment program, convenience chain Cumberland Farms is launching a promotion on its Facebook page Jan. 23-25. To enter, customers must calculate their projected 2015 coffee savings using Cumberland Farms' Coffee Savings Calculator, and post them as a comment on the Cumberland Farms page.

Twenty winners will be announced in the comments and will receive a $20 gift card to their local Cumberland Farms.