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  • About that Target spread in Vogue…

    New York -- Target Corp. is making headlines with its bold, digitally savvy 20-page insert in Vogue. The retailer’s chief creative officer, Todd Waterbury, discussed the new campaign in a Q&A on Target’s Bullseye blog. Here are some excerpts:

    What was the inspiration for this idea?

  • It's not about back to school, it's 'vacation season' for parents

    Kmart is taking a comedic approach to its back-to-school promotions this year with an eccentric ad campaign.

    The retailer has rolled out an ad that touts back-to-school season not being about students, but about parents getting ready to get their free time back.

  • Good news for brick-and-mortar retailers about back-to-school

    Chicago -- Retailers still have time to capitalize on what is turning out to be a late back-to-school shopping, according to a just-released study.

  • Here's how millennials put grocers to the test

    A new report is underscoring grocers’ need to appeal to millennial shoppers in unique ways.

  • Report: Impulsive, thrifty millennials a tricky group to court

    Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.  
     

  • Staples’ online store exercise in innovation

    A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”

    Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

  • In-store still sells

    New York -- Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it.

  • From Staples, school supplies that can change the world

    As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

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