Social Media

Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

New York -- A mannequin storm has been playing out on Facebook.

British fast-fashion giant Topshop said it will make a change in mannequins a customer complained on her Facebook page about the chain's "ridiculously tiny" mannequin.

In the post, which went viral, the customer appealed to the merchant to take responsibility "for the impression you have on women and young girls."

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.

TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.