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  • Marketing myths about millennials debunked

    A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

  • Five marketing myths about millennials

    New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

    “At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

    Tomei said he sees a lot of potential for marketing growth.

  • TigerDirect wants business customers to 'Ask a shark'

    TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

    The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

  • Columbia’s new concept ties knot with local anglers

    Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

  • Study: Back-to-school shopping starts earlier online

    New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

  • Old Navy empowers kids to be #Unlimited

    This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

  • Deloitte: Back-to-school shoppers taking their time

    New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

    According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

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