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Toys"R"Us is headed to a galaxy far, far away with its next promotion.

Hangzhou, China – Alibaba is launching an omnichannel partnership with one of professional basketball’s biggest stars. Alibaba Holding Group Inc. and Kobe Inc., a newly formed company by NBA player Kobe Bryant, will collaborate with Chinese media company Sina to create a new social media platform.

Yahoo! Inc. is trying to expand its digital content and advertising business by acquiring a fashion website that allow shoppers to put together sets of clothes and accessories, and then buy them.

Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.