Social Media

Mall operator Simon knows teen girls are a key part of its consumer base, and it is courting them this summer.

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

Minneapolis – Target Corp. is getting some social media heat about the message on a controversial T-shirt it is selling, and says no offense was ever intended. According to the Associated Press, in a written statement Target said the black women’s shirt with the word “Trophy” written across the front in bold lettering is not meant to demean women.