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  • Start-up shopping site rewards social influencers

    Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

    Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

  • Startup takes social shopping to a new level

    A new website –- part social network, part online marketplace -- is partnering with dozens of well-known retailers to reward shoppers who promote their products on social media.

    Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, launched this week. Free to use, Yuno curates fashion, lifestyle, sports and technology products from major retailers, including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker, and rewards users with cashback on every purchase made.

  • Belk omnichannel promo looks like winner

    Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

    Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

  • Stuart Weitzman 'makes that move' with Gisele

    Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

    So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

  • In The Pink lets customers direct promotions

    Falmouth, Mass. – In The Pink wants its customers to feel connected.

    The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

  • Study: CMOs shifting marketing investments

    New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

    According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
     

  • Finish Line running with a new partner

    Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

    The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

    Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

  • For back-to-school, Lands' End also offers parenting advice

    Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

    The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.

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