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Build-A-Bear Workshop updating store format, business model
St. Louis -- Build-A-Bear Workshop continues the transformation of its store experience — and business.
The specialty retailer on Tuesday debuted its updated store design at Mall of America, in Bloomington, Minnesota. Part of a company-wide brand refresh, the reformatted location was developed to increase productivity and optimize space while updating the brand’s overall brand look. New elements include:
• Sophisticated new logo, store set-up and color palette;
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NRF’s new playbook offers holiday help
Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.
The newly released document is called the 2015 Holiday Planning Playbook and was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.
