Aerie rolls out selfie promotion

New York – Specialty retailer Aerie, a subsidiary of American Eagle Outfitters, is capitalizing on the “selfie” craze in its newest promotion. The company has created what it calls the world's largest unretouched selfie and photo shoot as part of its #AerieREAL “Love Your Real Selfie” promotion.



The photo was taken by aerial photographer Gray Malin, in Miami Beach on March 7, 2015. The selfie includes actress Mae Whitman, Hannah Bronfman, Aerie models Iskra Lawrence and Elizabeth Khinez, fashion blogger Sincerely Jules and more than 1,000 women from Miami and beyond.



"We couldn't be more proud to further our Aerie REAL campaign and bring our 'Love Your Real Selfie' message to life with this memorable and exciting aerial platform," said Jennifer Foyle, Aerie brand president. "Aerie is seizing spring break as an opportunity to challenge beauty standards, share a brilliant swim collection designed for all Aerie girls and celebrate body-positivity with the world's largest selfie."