Social Media

Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

Cranberry Township, Pa. -- Teen retailer rue21 announced the opening of its flagship, which is located less than one mile from its corporate office. The 8,000-sq.-ft. store includes apparel and accessories for both girls and guys as well as the chain’s newest and fastest-growing division, rue+ plus sizes. The merchandise mix also features fragrance, beauty and room decor.

Ann Arbor, Mich. – Pizza retailer Domino’s, which recently shortened its name from “Domino’s Pizza,” is reportedly turning to social media to promote the name change and also locate out-of-date signs. According to the Chicago Sun-Times, Domino’s is encouraging consumers to upload photos of signs with the old Domino’s Pizza logo and name to Instagram using the hashtags #LogoInformants and #Sweeps.

Lebhar-Friedman is seeking an Audience Development Manager for its publications.    JOB SUMMARY:

Charleston, S.C. - The Running Buddy, a vertical retailer of specialty lifestyle products, have introduced a Brand Ambassador program. Running Buddy Brand Ambassadors are invited and encouraged to share their thoughts and collaborate with other ambassadors in a variety of ways including: social media outreach and engagement, sharing audio or video clips, outreach to potential Running Buddy retailers, writing informative blog posts or articles, sharing photos from marathons and other activities, and more.

Irving, Texas – Paris has inspired great works of art, film and literature, and now the City of Light is inspiring an omnichannel contest at The Michaels Companies Inc. The specialty arts and crafts retailer is preparing for “Springtime in Paris,” a contest where customers will create Parisian-inspired art, or a floral, baking or paper craft project, take a photo and upload it or share on social media.

Norcross, Ga. - Waffle House Inc. is partnering with mobile app-based shipping platform to become the first official “Roadie Roadhouse.” Roadie connects people with items to send with drivers who are already heading in the right direction.

Waffle House will offer Roadie drivers free food and beverages at its more than 1,750 restaurants in 25 states, and provide a meeting location for drivers and senders. Roadies get a free waffle upon downloading the app and a free beverage when they're making a delivery.

Michaels is trying to drive digital engagement with customers by giving away the springtime trip of a lifetime. 

The retailer will be offering up a free trip for two to Paris for those who create art and upload it to Michaels' website or social media venues.

American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.