Michaels partners with Creativebug for online classes

Irving, Texas – The Michaels Companies Inc. has launched online arts and crafts classes taught by instructors and industry experts through an exclusive partnership with Creativebug, a subscription-based provider of online DIY instruction. Accessible anytime, anywhere, the video classes provide the novice crafter with basic techniques, such as beginning calligraphy and paper crafting, while also teaching more advanced skills and projects.



"Creativebug offers Michaels customers classes that capture the spirit of in-person teaching, so they feel like they are learning alongside their instructor, but at their own pace," said Michaels executive VP - marketing Steve Carlotti. "The partnership with Creativebug provides a tremendous resource for our customers who are interested in making a project but are looking for step-by-step instruction and encouragement to make it a reality."



The partnership debuts this month in conjunction with the launch of Michaels' Springtime In Paris contest. Creativebug will offer viewers step-by-step instructional videos to create Paris-inspired craft projects, which crafters can enter in the contest for a chance to win a trip for two to Paris.