Dick’s Sporting Goods launches omnichannel brand campaign

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.



A 60-second "Who Will You Be?" TV spot will debut on ESPN, followed by 24 unique 15-second spots that will run on TV and digitally through the fall. Several of the 15-second spots will be featured during live streaming of March Madness coverage.



Dick's will also be asking athletes "Who Will You Be?" through print and outdoor ad campaigns, social content and digital media integrations releasing throughout 2015.