From Zales, a promotion fit for a princess

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

"Real-life fairy tales begin at Zales, and the Cinderella story is a wonderful metaphor for the special occasions that our customers share with us every day," said Scott Davies, senior vice president of Marketing for Zales Jewelers. "The collaboration with Disney marries Cinderella's love story with Zales' mission to celebrate life and express love, and allows us to be part of a couple's magical moment."

In honor of the movie, Zales is featuring its Celebration Grand collection of diamonds that are expertly cut to appear visibly larger. This Ideal Cut diamond outshines diamonds of the same carat weight. Zales is also featuring colored diamonds and gemstones in a variety of romantic and regal designs. "Our research shows that Millennial couples want the perfect ring to symbolize their engagement," Davies added."It is their fairy tale moment. They want jewelry that is expressive and stylish and something that is uniquely them."

Zales is also providing the jewelry prize for Disney's "Cinderella" Sweepstakes presented by Good Morning America. One lucky person who enters the Disney Cinderella Sweepstakes will receive a jewelry wardrobe of their choice with a retail value of $5,000.

Texas-based Zales Jewelers operates 723 stores in the U.S. and Puerto Rico.