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  • Report: Topshop pins favorite customer colors

  • Survey: E-commerce, spending on the rise this holiday season

    Virtually all U.S. consumers will do at least some holiday shopping online this year.

    According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.

    Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.  

  • Gymboree takes happiness omnichannel

  • Olapic becomes marketing partner of major social network

    Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

    Olapic is now part of the Facebook Marketing Partner Program.

  • Petco puts its best paw forward for Halloween

    Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

    Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

  • Mall Marketing Spotlight: GGP partners with style blogger for fall looks

    Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

  • Lane Bryant promotes size equality across channels

    New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

    The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

  • Lane Bryant stands up for fashion equality

    Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

    The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

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