Skip to main content

Social Media

  • Lane Bryant stands up for fashion equality

    Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

    The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

  • Trump attacks Macy’s CEO, board

    New York – Front-running Republican presidential contender Donald Trump continued his war of words with Macy’s Inc. during a Sunday morning interview on the CBS program, "Face the Nation."

    Trump singled out Macy’s as an example of companies where the CEO places their friends on the board and receives inappropriately high pay.

  • Macy's toasts Hispanic heritage with Latino stars

    As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

    Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

  • Lane Bryant promotes size equality across channels

    New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

    The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

  • Report: Kohl’s takes visionary e-commerce approach

    Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

    According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

  • Amazon Prime Day sets new precedent for back-to-school

    The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

  • Say hello to no-money-down leasing at Kmart

    With its same store sales ever on the decline, Kmart is making it even easier for shoppers to afford gifts this holiday season by introducing a new kind of layaway plan.

    The retailer announced that No Money Down Layaway is returning for its second year, and for the first time ever, Kmart is introducing No Money Down Leasing. 

    The National Retail Federation found that more than 40% of Americans begin shopping for the holidays prior to October and of those, 60% shop early in order to spread their budgets.

  • Report: Amazon Prime Day impacts back-to-school

    Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

    According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.

X
This ad will auto-close in 10 seconds