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Former Famous Footwear exec takes top marketing role at Crocs


Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

Reilly joined Crocs as senior director of America's marketing in 2013 and became VP of global marketing in 2014. Prior to joining Crocs, Reilly served as VP of marketing at Famous Footwear, where he led national marketing campaigns for the brand

At Crocs, Reilly oversaw the evolution of Crocs' global brand and marketing efforts, including the development and launch of Crocs' largest marketing campaign to-date. The #FindYourFun campaign launched in May of this year to a global audience as a celebration of the brand's fun, unique style and comfort.

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