Simon says go online

Global retail estate company Simon is looking to the Internet for its latest development. Simon is launching Simon SAID, a lifestyle-focused digital platform.



Simon SAID delivers editorial content on fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide. The platform will utilize influencers, bloggers and retail partners to create original content featuring products sold at Simon retailers, from clothing and accessories to home decor and food.



The site was developed by New York-based digital and social media agency CA Creative.



"Simon SAID redefines the way the company connects with its millions of shoppers on a daily basis," said Chidi Achara, global creative director for Simon. "As the Simon brand continues to evolve, we want to reach an ever-expanding audience of shoppers who are interested in everything from what's on-trend today to timeless styles and fashions that suit every generation."