Social Media

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).

Even though Halloween falls on a Saturday this year, a National Retail Federation consumer survey projects spending will decline compared to last year.

Global retail estate company Simon is looking to the Internet for its latest development. Simon is launching Simon SAID, a lifestyle-focused digital platform.

Simon SAID delivers editorial content on fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide. The platform will utilize influencers, bloggers and retail partners to create original content featuring products sold at Simon retailers, from clothing and accessories to home decor and food.

Adidas is taking its act on the road with a futuristic-looking pop-up that lets shoppers get up close and personal with its high-tech footwear.

The “Boost Experience by Adidas” is an interactive mobile store that is touring the country’s premier running events. It made its debut at the San Francisco Marathon. In all, 14 stops are planned, with a schedule that continues into 2016.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.