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The North Face goes omnichannel for Earth Day
The North Face is celebrating Earth Day by expanding its Clothes the Loop omnichannel initiative, with the goal of recycling more than 100,000 pounds of apparel and footwear this year.
The retailer plans to expand its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.
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What retailers need to know about the omnichannel revolution
Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

