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Retailer Campaigns

  • Shoppers less irritated by ‘Christmas Creep’

    Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.   

  • Survey: Social media driving shopping decisions

    Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
     
    While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
     

  • Pet supplies chain keeps opening stores

    Petco will be busy in September.   The retailer announced it will open 13 stores in September, along with one relocation. The expansion reflects Petco’s 2016 growth plan, which includes 34 new Petco stores and one new Unleashed by Petco year-to date.  

  • Toys 'R' Us lands American Girl

    In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   

  • Abercrombie & Fitch has changed. But do consumers realize it?

    From new store prototypes to merchandise changes, Abercrombie & Fitch has been investing in efforts to transform and update its namesake and Hollister brands.     Unfortunately, getting consumers to change their ideas regarding the brands is not proving all that easy, according to Columbus Business First.     

  • Kantar Retail makes holiday sales prediction

    Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

  • Express tumbles in Q2

    Express Inc. cut its annual profit forecast as the chain struggled with declining sales and weak store traffic in its second quarter.   The retailer reported net income of $10.1 million for the quarter ended July 30, short of Wall Street expectations, down from $21 million, in the year-ago period.   Revenue fell 6% to $504.8 million, also below Street forecasts. Same-store sales, which include online sales, fell 8%, which was worse than analysts expected.  

  • Report identifies holiday shopping challenges

    Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  

  • Dollar General expands into North Dakota

    Dollar General is moving into North Dakota, announcing that it has begun construction on five new stores in the state. This gives the discount retailer a footprint in 44 states after having established operations in Maine, Oregon, and Rhode Island in 2015.   The initial North Dakota locations will be in Ellendale, Gwinner, Hankinson, Hillsboro, and Oakes. They’re being built in the chain’s standard 9,100-sq.-ft. format.  

  • Why is Target spending $20 million on restrooms?

    Target Corp. is taking action to put an end to the controversy that erupted in the wake of its transgender bathroom decision.    The retailer will spend $20 million to ensure that each of its stores have a single-occupancy, unisex bathroom by next year, MarketWatch reported.  
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