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Gap veteran fills top marketing spot at Old Navy


Who says you can’t go home again?

Certainly not Gap Inc., which appointed Jamie Gersch as the senior VP, chief marketing officer of its Old Navy banner, reported She replaces Ivan Wicksteed, who left the company in March. She will come aboard at the end of October.

Gersch most recently served as chief marketing officer of women’s apparel retailer Charlotte Russe. Prior to that, she spent 14 years at Gap Inc., including a stint as marketing VP at Old Navy. During this tenure, she oversaw communication strategy across all channels and led annual and seasonal marketing.

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