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Retailer Campaigns

  • The North Face premiers new concept pop-up

    The North Face is trying on a new store format.   The retailer has opened a pop-up in San Francisco aimed at the city explorer.   The temporary store, in the city’s Jackson Square neighborhood, will focus exclusively on the brand’s premium streetwear merchandise. (A similar space will be featured in the retailer’s new flagship, scheduled to open on Manhattan’s Fifth Avenue in late October.)  

  • Online apparel retailer making move to brick-and-mortar

    ModCloth, the online apparel retailer known for its indie and vintage-inspired styles, is opening up its first permanent store.   The company will open a 4,000-sq.-ft. location in Austin, Texas, in November, Bloomberg reported. Other locations are likely to follow.  

  • Twin Cities mall slated for $76 million makeover

    One of Minnesota’s highest-volume malls is about to get a $76 million renovation that will give it new retail space and sight lines and – more rare these days – a new department store tenant.   Rosedale Center, a 1.14-million-sq.-ft. property situated between the Twin Cities of Minneapolis and St. Paul, will soon break ground for a two-level Von Maur store and parking deck with 1,100 spaces, according to owner JLL. Macy’s and J.C. Penney already do business there.  

  • No shopping on Turkey Day

    For the second year in a row, Staples will close its stores on Thanksgiving.   Shoppers, however, will be able shop the office supplies giant’s e-commerce site.   

  • .shopping domain is open for business

    There is a new identity option for retailers eager to stand out in a competitive digital landscape.   The introduction of the 'dot-shopping' (.shopping) domain provides retailers with another way to brand themselves online. Launched by domain name provider Donuts Inc., the new digital names, also called "not-com" domains, can be used as a brand’s main e-commerce name. It can also point shoppers to a company’s existing online shopping web site, or a marketing or promotional site.  

  • Gap veteran fills top marketing spot at Old Navy

    Who says you can’t go home again?   Certainly not Gap Inc., which appointed Jamie Gersch as the senior VP, chief marketing officer of its Old Navy banner, reported adage.com. She replaces Ivan Wicksteed, who left the company in March. She will come aboard at the end of October.  

  • Sears steers Uber’s rewards program

    Sears is hitching a ride with Uber — and inviting its loyal shoppers along.   A new program, called Rider Rewards, is designed to award Sears shoppers for using Uber’s ride service. Customers that link their Sears Shop Your Way loyalty plan to their Uber account will earn $2 in loyalty points for every Uber trip they take. Besides points, the loyalty program also tailors deals to members. Drivers can also take advantage of the program, and earn up to $1,000 in certain markets.   

  • Apparel retailer searching for a new CEO

    As it turns out, high-fashion and Lands’ End weren’t perfect together.      Less than two years after she took the reins of Lands’ End, Federica Marchionni has stepped down as CEO. Two current Lands’ End executives—James Gooch, executive VP, COO and CFO, and Joseph Boitano, executive VP and chief merchandising and design officer—were named as interim co-CEOs, effective September 26, while the company searches for a permanent replacement.  

  • It’s back ... annual free online shipping event

    Mark your calendars. Free Shipping Day, the one-day online event featuring free shipping with no minimum order requirement and delivery by Christmas Eve, is scheduled this year for Friday, Dec. 16.

    "While we try to schedule the event one week before Christmas Eve, the calendar doesn't always accomodate," said Luke Knowles, founder of Free Shipping Day.  "What sets Free Shipping Day apart from other shopping holidays is small business participation.”

  • #UGGseason is here!

    It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  
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