Retailer Campaigns

Retailers need relevant deals if they want to break through the “noise’ and engage with shoppers this holiday season. 

DSW is eyeing a new service to drive shoppers into its stores.

Commercial real estate developers and investors surveyed this summer by the DLA Piper law firm concurred that reports of the demise of brick-and-mortar are greatly exaggerated.   Only 8% of the 222 respondents to the survey, most of them C-level executives, agreed with the statement that brick-and-mortar is “doomed.” That said, just 3% were of the opinion that traditional retail was here to say.  

Macy's is overhauling its loyalty program, putting a new focus on its best customers.   The department store retailer is revamping its Star Rewards program with a tiered rewards system that gives its very best shoppers (those who spend $1,200 or more annually) such perks as free shipping, additional savings and earned points on every purchase.  

“Our belief is that retail and mixed-use places need to evolve or risk irrelevance,” said Trademark Property Co. CEO Terry Montesi, who’s putting that belief to the test at a mixed-use center in Baton Rouge, Louisiana.  

Kroger on Friday launched a new website to welcome local and emerging brands to partner with the company.  

Big Lots has finally unwrapped its store of the future.   Located in the company's hometown of Columbus, Ohio, the store has a less promotional, softer look. Gaudy, aggressive signs have been replaced with more traditional aisle markers and color coding have replaced the chain's signs that "shouted" at customers, Columbus Business First reported. Customers are greeted with a big "Hello" on a wall as they enter, with a "thank you" sign on the way out.  

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.