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Retailer Campaigns

  • Curated Content: Urban Outfitters joins the political fray

    Urban Outfitters, which has a history of selling products that can sometimes cause offense (at least to some consumers),  has entered the presidential debate.   The chain is offering a range of merchandise criticizing Donald Trump, Bloomberg reported, including  a book of Trump quotations styled to look like Chinese communist leader Mao Zedong’s Little Red Book.   
  • Walmart summer sales also sizzle

    Walmart has not been sitting idly by while Amazon racks up sales and attention for its Prime Day event.   The discount titan launched its own online sales promotion July 1. Offerings include a free 30-day trial of its ShippingPass program, which offers consumers unlimited, two-day free shipping for a year, special online rollback prices which will last 90 days or more, and free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15.  
  • Walmart enters strategic relationship with global ad and PR agency Publicis Groupe

    Publicis Groupe, a global leader in marketing and business transformation services, and Wal-Mart Stores, announced Tuesday the launch of a new strategic relationship that will gi

  • Amazon Prime Day starts with some hiccups

    Online checkout problems are indicative of heavy e-commerce traffic, but still were not what Amazon.com hoped to see in the first hours of Prime Day.   According to multiple media reports, a glitch was causing problems for some U.S. and U.K. consumers attempting to check out their Amazon purchases the morning of Tuesday, July 12. Numerous shoppers tweeted their frustrations using hashtags such as #PrimeDay and #PrimeDayFail. A sampling of tweet complaints includes:  
  • This retailer satisfies appliance shoppers

    Consumers have spoken, and they have a favorite chain when it comes to buying appliance products.  
  • Michaels membership has its privileges

    Specialty arts and crafts retailer The Michaels Companies Inc. knows that customer loyalty is not its own reward.  
  • Havertys Q2 sales spring upward

    A shift in the timing of a major holiday was cause for celebration at home furnishings retailer Havertys Furniture Companies Inc.   Sales in the second quarter of fiscal 2016 at Havertys rose 4% to $194.8 million, from $187.7 million the same period a year earlier. Same-store sales increased 2.8%. Written total and same-store sales for the second quarter both rose 6%.  
  • Walmart steps up Prime Day competition

    Walmart was offering its own July online savings event before Amazon Prime Day was officially announced, and now the discount giant is sweetening its deal.   Walmart is offering all customers free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15. This builds on a previously announced online promotion that offers a free 30-day trial of the retailer’s ShippingPass program, which provides consumers unlimited, two-day free shipping for a year.  
  • Ralph Lauren turnaround plan evokes Ford Motor’s comeback

    Beset by declining sales, growing competition and changing consumer tastes, Ralph Lauren has launched an ambitious turnaround plan that includes a heavy brand emphasis.    
  • Kids rule at Target

    Target Corp. is tapping into its consumer base, including kids, to stay on an upward trajectory.
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