Retailer Campaigns

A consumer electronics giant is making a move to grab some wallet share from the home category.    Starting in August, Best Buy is adding Dyson Demo Experiences – dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise.   

While Build-A-Bear Workshop continues to navigate amid declining store traffic, the company continues to open new stores.   Build-A-Bear plans to reopen a location in the Southern California market at the end of September. The company recently closed a store operating in the Downtown Disney District in Anaheim, California.  

Sprint continues to expand its presence — this time in the Midwest.   The wireless carrier plans to add 30 new retail stores and more than 200 jobs throughout Iowa, Kansas, Minnesota, Missouri and Nebraska by the end of 2017. The new jobs will include a combination of retail, operations and technical experts.   

For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.     The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

Target Corp. on Thursday surprised the industry and investors with some good news.   The discounter updated its guidance and said that as a result of improved traffic and sales trends through the first two months of the quarter, it expects to report a modest increase in its second quarter same-store sales. Target previously said it expected a decline.   

Amazon's third annual shopping event was a success in the eyes of consumers this year, according to InfoScout and Market Track’s survey of shoppers on Prime Day.