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Retailer Campaigns

  • Electronics giant to open new retail concept

    Sony is set to open a store in Manhattan that will highlight new products and technologies, and host consumer events, film screenings and music performances.

  • Survey: Back-to-school shopping will be done in physical stores

    When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

  • The bright spot in the apparel industry is…

    Consumers are putting their best foot forward when it comes to spending.

  • West Elm opens store in a former post office

    Home furnishings retailer West Elm will open a new store in downtown Reno, Nevada, on Aug. 11.    The 11,000-sq.-ft. store is located on the main floor of the former U.S. Post Office building, which has been transformed into The Basement marketplace, an underground venue with a mission to create a multi-use incubator space of both retail and food vendors celebrating handicraft.   

  • Department store retailer strengthens ties with J.Crew brand

    Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.     

  • Beauty retailer takes cue from dating app

    Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

  • Study: Digital revolution transforming shopper marketing

    Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

  • What’s the connection between Donald Trump and American Apparel?

    Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

  • Study: Book retailer shows brand strength

    A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

  • Appliance wars: A tale of two retailers

    J.C. Penney and Sears are turning up the heat on one another in the appliance category — and that translates into good news for consumers. Penney began rolling out expanded appliance departments to stores nationwide this past weekend, offering aggressive price cuts and other special deals, Fortune reported.
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