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Retailer Campaigns

  • Lifestyle retailer hits the road — in a container

    Online and catalog retailer Garnet Hill is taking a curated collection of its aspirationally styled home and apparel goods on the road with a mobile pop-up boutique.   The experience, created from a converted shipping container, resembles a natural home environment – except that it's shop-able. The mobile pop-up will launch at Garnet Hill headquarters in Franconia, New Hampshire, moving south through New Hampshire, and completing its summer tour in New York City.    

  • Walmart teams up with personal care brand on new girls campaign

    Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.  

  • There’s a new story at Story — and even Neiman Marcus is in on the act

    Story, the innovative retail store in Manhattan that totally reinvents itself every few months, has gone nostalgic with its latest revamp.   Story’s new installation, “Remember When,” offers an immersive retro experience that celebrates Nickelodeon’s memorable characters and iconic shows — “Rugrats” and “Sponge Bob” to name just two — from the ‘90s, just in time for the 25th anniversary of Nickelodeon.  

  • Teen apparel retailer to unveil new store prototype

    It’s no secret that Abercrombie & Fitch has been developing a new prototype.   The chain will unveil its new look early next year, at Polaris Fashion Place, in Columbus, Ohio. The store will herald a new direction for the brand with a new aesthetic and updated merchandise selections. It will be situated on the lower level near Madewell.     Abercrombie has already introduced a new look for its Hollister store brand.  

  • Meijer launches Simply Give fall campaign

    Meijer is kicking off the fall campaign of its signature hunger relief program, Simply Give, across its six-state footprint in an effort to help local food pantry partners restock their shelves.

  • Home décor retailer to make physical debut

    Grandin Road will step into the physical space in what promises to be a frightening debut.   The direct retailer of home furnishings and décor will open a Halloween pop-up at Macy’s flagship in Herald Square in New York City. The 1,400-sq.-ft. shop will showcase Grandin Road’s Halloween decoration collection, which has grown steadily over the past decade.  

  • Papa John’s re-ups with NFL

    Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

  • Electronics giant to open new retail concept

    Sony is set to open a store in Manhattan that will highlight new products and technologies, and host consumer events, film screenings and music performances.

  • Survey: Back-to-school shopping will be done in physical stores

    When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

  • The bright spot in the apparel industry is…

    Consumers are putting their best foot forward when it comes to spending.
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