Retailer Campaigns

A whole lot of uncertainty now hangs over Target’s April same-store sales expectations, as Walmart this week began a major advertising offensive to regain customers and restore sales at its U.S. division.

MARYSVILLE, Ohio  -- The Scotts Miracle-Gro announced that Jim Lyski has been named EVP and chief marketing officer, reporting to ScottsMiracle-Gro president Barry Sanders.

 WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.

The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

MINNEAPOLIS -- Target announced that it will offer an exclusive version of Alison Krauss & Union Station's "Paper Airplane," Krauss’ 14th album and the band’s follow-up to 2004’s Grammy-award-winning album "Lonely Runs Both Ways." The deluxe edition of Paper Airplane is now available for pre-order at Target.com and will be offered at Target retail stores nationwide beginning April 12.

BENTONVILLE, Ark. -- Sam's Club announced that it is helping members and non-members prepare for spring celebrations by inviting them to a national "Spring Taste of Sam's Club" sampling event from April 15 to 17.

This complimentary tasting weekend will showcase gourmet finds and crowd favorites at locations nationwide from 11 a.m. to 6 p.m, Sam's Club reported.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada.

NEW YORK — TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items.