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Payless and fashion’s night out

8/25/2009

TOPEKA, Kan. Payless announced its participation in New York City's Fashion's Night Out created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail, restore consumer confidence and celebrate fashion in NYC.

The Payless program will include late-night shopping events, from 8 p.m. to 10 p.m., hosted by Payless guest designers Christian Siriano, Lela Rose and Patricia Field at three New York City stores: 716 Lexington Ave, 437 Fifth Ave and 513 Broadway in Soho, respectively. The events are unique to each store and each designer. As part of Fashion's Night Out, on Sept. 10 various retailers throughout the five boroughs will stay open until 11 p.m. including these three Payless stores.

Payless is also supporting The National September 11 Memorial & Museum at the World Trade Center with a charity tote that sports the official cityscape graphic created for the Fashion's Night Out t-Shirts. The limited-edition Payless Fashion's Night Out Totes will be sold for $10 in about 50 stores throughout the city, while supplies last, beginning Sept. 10 with $5 per tote sold donated to The National September 11 Memorial & Museum at the World Trade Center.

Payless is also supporting the evening as the exclusive sponsor of the Official Ride of Fashion's Night Out - four Gray Line double-decker buses that will provide free shuttle service for shoppers to travel to the range of retail events in various neighborhoods in Manhattan. The buses will pick-up and drop-off at key shopping locations throughout the city including in front of the three Payless stores offering the late-night events.

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