Retailer Campaigns

In a move to boost its competitive footing against the warehouse home centers, Ace Hardware Corp. is planning a paint-and-primer-in-one launch later this year.

Ace executives describe the paint as a "flagship new product" by providing convenience and ease of application. The branding of the new product will be unveiled when the launch occurs, possibly during the third quarter of this year.

Oak Brook, Ill. -- McDonald's Corp. and its franchisees plans to hire as many as 50,000 new U.S. employees -- ranging from restaurant crew to managers -- on April 19. The one-day event will seek to bring in and hire a combination of both full- and part-time positions in close to 14,000 U.S. restaurants nationwide, increasing the company's U.S. work force by 7.7% to 700,000, but such hiring is typical in the lead up to the busy summer months.

AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

AKRON, Ohio — The USDA has chosen Purell green certified instant hand sanitizer foam as a featured product for the formal launch of its new BioPreferred label program.

USDA Deputy secretary Kathleen Merrigan made the announcement Thursday at a biobased product meeting in Glenwillow, Ohio.

AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website homepage to celebrate April Fools' Day.

The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

HOFFMAN ESTATES, Ill. -- Sears announced that it has launched the Sears Blue Tool Crew "Do It Together" program to honor unsung heroes who use their tools and talents for the greater good of the community. According to Sears DIT is the national expansion of the "Unsung Heroes: Dads Making a Difference" Father's Day initiative that recognized dads across the country in 2010.  

MONTVALE, N.J. — Grocer A&P is launching a discount program that offers seniors savings on groceries purchased at A&P, Pathmark, Waldbaum's, Food Emporium and Superfresh banner stores.

On April 4, the company is launching its "Senior Appreciation Days" program, starting with "Senior Appreciation Mondays," a new special discount program for seniors in all Pathmark banner stores.

With 329 stores in China producing $7.5 billion in sales annually, Walmart has experienced dramatic growth since it entered the market in 1996 with two stores. Last year, the company pursued its most aggressive expansion to date with the opening of 49 stores, and at a meeting for financial analysts earlier this week in Shenzhen, China, senior executives detailed plans to get a lot bigger.