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Retailer Campaigns

  • A pen is mightier when recycled

    BOCA RATON, Fla. -- Office Depot announced that, from April 17 through April 23, it is inviting customers to trade in their used writing instruments regardless of brand to any of its retail stores nationwide. In exchange for ten pens, pencils or markers, customers will receive a coupon toward a new product from Newell Rubbermaid Office Products. The collected instruments will be sent to TerraCycle to be turned into new office supply products ranging from trash cans to desk organizers.

  • Walgreens' Kim Feil inducted into In-Store Marketing Institute Hall of Fame

    CHICAGO — Walgreens' chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

    Feil was a seasoned consumer packaged goods marketer when she joined Walgreens in fall 2008, and as company CEO Greg Wasson recently noted, she propelled Walgreens from being a good advertiser to a world class marketing organization.

  • Walmart, P&G continue family affair

    CINCINNATI and BENTONVILLE, Ark. -- Walmart and Procter & Gamble's Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

  • Focus on: Social Media

  • Dollar General raising funds, awareness for Autism

    GOODLETTSVILLE, Tenn. -- Dollar General have announced their partnership to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month in April.

    “This disorder affects many of our customers and we are proud to help fund research for the cause,” said Rick Dreiling, chairman and CEO of Dollar General.

  • Loyalty Updated

  • Chase Card Services in agreement with Kohl’s

    Wilmington, Del. -- Chase Card Services, a division of JPMorgan Chase & Co., and Kohl’s Department Stores announced an exclusive marketing partnership in which Chase card members enrolled in Chase’s Ultimate Rewards program will gain access to a wide range of increased rewards benefits for shopping at Kohl’s.

  • Walmart returns to form with pricing campaign

    BENTONVILLE, Ark. -- With pricing studies, such as this one, revealing little difference between Walmart and Target, Walmart is looking to distinguish itself from the competition. The retailer announced that it is reinvigorating its price leadership promise, bringing back products its customers have asked for and simplifying its ad match policy. 

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