Sears debuts full-service beauty shop

Hoffman Estates, Ill. Sears Holdings Corp. said Thursday it will debut beauty departments in 13 select retail mall locations in Chicago, Los Angeles and New York.

Sears Beauty is designed to offer customer-focused environments that are fun, easy to shop and allow for product testing and consumer education, according to the retailer.

"Sears Beauty is dedicated to providing a whole new way of accessing beauty products in a personalized and approachable way," said Andrea Goldner, divisional merchandise manager, Sears Beauty.

Grand opening celebrations are being held in each Sears Beauty location on Aug. 29-30 and Sept. 5-6 and will feature complimentary makeovers, sampling, gifts, and a chance for customers to win gift baskets.