Mobile Marketing

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

Wine with screw top lids was bad enough for purists, now retailers are filling their shelves with wine-based products package in cans.

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

Seattle – Amazon.com will start offering Black Friday deals on Friday, Nov. 21, and adding new deals as often as every 10 minutes for eight straight days. Amazon will introduce three Deals of the Day starting on Thanksgiving at midnight, as well as three more on Black Friday, in addition to thousands of limited-time Lightning Deals.   

Portland, Ore. – Seven in 10 (71%) consumers intend to purchase at least one gift card  from an online website or mobile website/app during the upcoming holiday season, while 74% will buy at least one digital gift card. According to new data from POS solutions provider InComm, 85% of respondents age 18-35 agree that they’re likely to purchase at least one digital gift card this holiday season  

Minneapolis — Best Buy Co. Inc. is partnering with shopping app provider Ibotta Inc. to drive Black Friday sales at Best Buy stores and on its website. Ibotta will provide Best Buy shoppers an exclusive cash back offer when they purchase more than $100 in-store or online at Best Buy.   

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

Garden City, N.Y. - Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie. By integrating the Mobiquity Networks SDK with the Mobile Roadie platform, Mobile Roadie clients will have the ability to add beacon campaigns to their existing mobile marketing applications, and will be able to leverage Mobiquity Networks' public beacon network.

Los Gatos, Calif. -- Forty percent of holiday shoppers use mobile shopping apps. According to a new poll of 1,000 U.S. consumers from Wanderful Media, parent company of local sales site Findnsave.com, 51% of shoppers are very interested in receiving mobile notifications regarding holiday deals and sales, and 20% of them have already signed up to receive mobile sale alerts.