What's on Amazon's truck?

Amazon.com has come up with another new and exciting way to keep its brand out in front of potential customers.

The e-commerce giant has put a so-called Treasure Truck on the streets of Seattle. Each day the “Treasure Truck cruises to different neighborhoods loaded to the gills with one amazing item you won’t want to miss,” the company says. Photos on social media show the truck has a sign that says, "What's on the truck today?"

The company says the truck is filled with in-demand, limited-quantity products on sale for that day only. Customers in the supported areas (only Seattle for now) will be able to shop these deals from the Amazon mobile app on their smartphones, the company says, then choose the time slot and one of the pre-determined locations where they want to meet up with the truck to pick up their item(s).

The Treasure Truck also has it own Twitter account (@treasuretruck).

Amazon’s Treasure Truck service comes at a time when other major retailers such as Walmart and Best Buy are testing or expanding their delivery and pickup options.

Read more about the Treasure Truck by clicking here.