Mobile Marketing

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.

Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.