Mobile Marketing

New York -- Mother’s Day is turning into a goldmine for online retailers. Overall U.S. retail online sales for the week leading up to Mother's Day rose more than 15% compared to the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 46.3% all online traffic, up more than 21% compared to last year. Mobile sales saw strong growth, up more than 43%, reaching over 24.4% of all online sales.
 

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.