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Mobile Marketing

  • Deeper Dive: Starbucks’ new mobile ordering service

    In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

  • German retailers partner with Shopkick

    Berlin, Germany –- Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.

  • Survey: More than half of U.S. consumers will shop online for holidays

    Washington, D.C. –- More than half of U.S. consumers plan to make at least some of their holiday purchases online this year.

  • Yahoo beats Street with help from Alibaba, mobile

    Sunnyvale, Calif. –- Strong mobile revenue and proceeds from the sale of a portion of its stake in Alibaba Group Holding Ltd. helped Yahoo Inc. beat Wall Street estimates for earnings per share (EPS) and revenue in the third quarter of fiscal 2014. EPS totaled $0.52, up 62% from $0.32 the same quarter the prior fiscal year, and revenue grew 1% to $1.15 billion from $1.14 billion.  

  • American Express: Holiday shopping on smartphones and tablets up 53% in two years

    New York -- Using smartphones and tablets to shop for the holidays has grown by 53% since 2012, and is expected to play a big role in decision making and actual purchases this year, according to the American Express Spending & Saver Tracker. The report finds the average American consumer is back to holiday spending at 2012 levels, and will plan to shell out $842 this year (vs. $1,260 in 2013 and $848 in 2012).   Consumers saying they will use their gadgets to:

  • Swirl connecting brands and shoppers in-aisle

    With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
     

  • Radically redefining the Starbucks experience

    Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.

  • Bonial eyes development of Retale brand

    Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

    Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

  • Housewares get “inspired”

    A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

    The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

  • Amazon takes aim at retailers' weaknesses

    In what promises to be the most digital holiday season ever, Amazon has issued an appeal to shoppers who want to avoid busy parking lots, crowded stores and long checkout lines.

    Amazon’s appeal to shoppers was made in conjunction with the release of the online retailers 2014 Holiday Toy List and compounds traditional retailers’ already challenging effort to generate traffic to stores during the holiday season.

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