Mobile Marketing

New York — Internet ad revenues hit a record-breaking $13.3 billion in the United States in the first quarter of 2015, up 16% over the year-ago period, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and  PwC US.  

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

Boston – Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons. According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers.

Orlando, Fla. – “Breaking bread” is the tradition of mixing socialization with eating, and Olive Garden is taking the concept to a new, virtual level. To promote its new breadstick sandwiches, Olive Garden is launching the “Breadsticks Nation” sweepstakes, powered by social engagement technology from HelloWorld.

Canton, Mass. - Dunkin' Donuts has launched its newest mobile payment option, integrating Visa Checkout with its e-commerce site and mobile app as a way to purchase and reload virtual Dunkin' Donuts cards. As part of a new, co-branded campaign titled "Get Stuff Dunkin'," the two companies are offering a special $10 bonus when they load at least $25 on a new or existing Dunkin' Donuts card using Visa Checkout.

Retailers have a new way to drive sales thanks to a mobile-friendly upgrade to RetailMeNot’s popular app.

RetailMeNot, operator of the nation’s largest digital offers marketplace with more than 18 million unique monthly users, introduced the first version of a new “products” section on its app that features popular items.

The new product functionality offers a deep link to retailers’ mobile optimized sites, providing a way to help retailers market specific products in addition to the other promotional capabilities offered by RetailMeNot.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.