Mobile Marketing

Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

Anyone planning to attend the NRF Convention Jan. 11-14, 2015, should consider arriving one day early to attend another event that is chock-full of information and industry expertise: SuperSaturday. Each year, RetailROI independently offers SuperSaturday, a one-day event held the Saturday before the official Sunday kickoff to the NRF Convention.

This year, SuperSaturday falls on Jan. 10. Held at the PwC Auditorium in Manhattan from 8 a.m.

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.

New York -- Retail sales this holiday season will grow about 4%, according to a survey by brand loyalty and customer engagement consultancy Brand Keys.   In the 2014 Brand Keys Holiday Shopping survey, 54% of consumers indicated they were going to start holiday shopping in November, “a trend we’ve commented upon for a number of years,” said Brand Keys founder and president Robert Passikoff.    

Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.