Loyalty Marketing

Discounts still drive demand, but relying on one tactic risks leaving revenue and loyalty on the table.

A leading delivery service and a major airline are teaming up to offer expanded loyalty perks.

The economic climate has finally caught up with holiday enthusiasm as many — but not all — American households scale back their spending plans for 2025.

Amazon had added a new feature that allows its Prime members to easily add more items to their upcoming deliveries — with a single tap.

Jack in the Box Inc. is getting customers in the Halloween spirit with a new mobile game that rewards spending time on its app.

Brand loyalty is in decline as consumers are paying more attention to the opinions of their fellow shoppers.

Tariffs on imported goods are having an impact on how consumers plan to shop this holiday season – with many planning to spend less and rely on sales events for the best deals.

The majority of consumers are setting a budget this holiday season – but increased promotions may lead some to spend more than they planned.

The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams.

The vast majority of consumers are looking for ways to reduce holiday spending this year.