Loyalty Marketing

A digital payments app is introducing a rewards offering designed to incentivize greater consumer engagement with its debit card and other products.

A West Coast grocer is rolling out a host of new initiatives to help shoppers to help shoppers struggling with inflation, rising food costs and changes to food assistance programs.

Brands appear to be wearing out consumers with excessive digital messaging.

Walmart isn’t waiting for Thanksgiving to offer Black Friday deals and is looking to a children’s holiday classic for promotional inspiration.

Lowe’s Companies Inc. is rolling out new solutions, capabilities and channels as it pursues aggressive growth.

Amid increased prices at restaurants and higher costs of living, consumers are scaling-back how often they dine out.

Add Lowe’s to the growing list of retailers starting the holiday shopping season before Halloween.

Best Buy Co Inc. is launching a major holiday promotion on Halloween and shuttering brick-and-mortar stores Thanksgiving Day.

A Pittsburgh-based regional food, fuel and pharmacy retailer has successfully replatformed its loyalty program for real-time personalization and future-proofed operations.

Retailers seeking to boost loyalty membership should focus on a few key perks.